Senior Marketing Executive

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Date: 08-Nov-2022

Location: Dublin, IE

Company: Royal London Group

Job Title:  Senior Marketing Executive 

Contract Type: 12-Month Fixed Term

Location: Dublin (Hybrid - office based 50% of time)

Closing date: 6th December 2022


About the Role

Royal London Ireland is seeking applications for a Senior Marketing Executive to join the Dublin office on a 12-Month Fixed Term Contract.      

You will be responsible for assisting the Marketing Lead and other team members in helping to implement the marketing and communications plans for the business.

As part of the Proposition team in RL Ireland and working with key stakeholders across the business, the Marketing team promotes the Royal London Ireland brand and value propositions to colleagues, customers, and Financial Brokers, helping to drive awareness and sales through a broad range of multi-channel campaigns. This incorporates ATL brand campaigns, PR, B2B email, video, online and print communications, B2B2C corporate, product and promotional collateral, and events (physical and virtual).


Key responsibilities

  • Successfully initiate, develop, and implement product and proposition developments with keen consideration for all collateral and communications requiring minimal guidance.
  • Gather and maintain insight on past campaigns to provide valuable insight to the team's campaign planning and development.
  • Lead the brand development work to ensure full compliance to brand guidelines which identifying opportunities to create engaging campaigns to deliver our key messages.
  • Execute and/or approve team member’s collateral changes to documentation and promotional items, ensuring a consistent application of any change across all media channels and ensuring full compliance with brand guidelines, CBI and relevant regulations and product specifications.
  • Work closely with other members of the team and key contacts in proposition, sales, and the rest of the business to develop and deliver effective campaigns to brokers, customers, and colleagues.
  • Initiate, develop and deliver press releases and articles that raise key consumer issues and support our positioning as a Protection and Pensions expert.
  • Work with the team on event planning, logistics and implementation for all corporate events, in-person and by webcast.



  • Strong communication and editorial skills and implementation experience across a variety of media, both traditional and digital.
  • Ability to develop, create and implement campaigns under own initiative.
  • Proven experience of integrated multi-channel marketing techniques and tools, including traditional (e.g., direct mail, articles, literature) and digital media (e.g., content marketing, e-zines, e-mail, and website).
  • Experience in brand management and campaigns.
  • Excellent proof-reading skills.
  • Strong time management and project management skills.


What we offer

  • Competitive employee benefits such as market leading Pension scheme (including Life Insurance); performance related bonus; health insurance allowance
  • Our culture comes from within, it comes from our people; our People Promise is our commitment to provide the best experience for our people. It reflects our brand, our strengths and how we work together to create a positive culture
  • On Glassdoor, Royal London Group is consistently ranked as among the best places to work
  • Based in our St Stephen’s Green office (Dublin 2) with benefit from our hybrid work arrangements with 50:50 mix of office and home working.   

Controlled Functions - some of our roles are ‘controlled functions’ as defined by the Central Bank Reform Act 2010 Central Bank Reform Act 2010 (Sections 20 & 22) Regulations 2011. If a vacancy is for a controlled function (CF), it will state this in the job title above. For CF roles, appointment will be conditional on Royal London Ireland being fully satisfied that the appointee meets the requirements as set out in the Fitness and Probity standards issued by the Central Bank of Ireland.

About Royal London

Royal London Ireland is a fully owned subsidiary of the Royal London Mutual Insurance Society Limited, the largest mutual life, pensions, and investment company in the UK. We are authorised by the Central Bank of Ireland and provide protection products through Financial Brokers across Ireland. Our excellent customer service and mutual mindset means we take a longer-term view and focus on providing best customer outcomes.

Our culture is welcoming and friendly; we aim to make you always feel included. We encourage applications from those who may be on extended career break or from different work sectors and seeking to move into financial services. We are open to discussing flexible work arrangements.

The first pillar of our People Promise is to ensure colleagues 'work somewhere inclusive'. We want to live up to this commitment; it’s good for our people and our customers also; our workforce reflects our community.


Royal London Ireland is an equal opportunity, inclusive employer and welcomes applicants from all sections of our community and we recently achieved Silver accreditation with Investors in Diversity as well as being signatory to the Women in Finance Charter in 2022.

We will not discriminate against an applicant (internal or external) on the basis of their gender, age, race, religion, marital status, sexual orientation, disability, membership of the Travelling community or family status.

We appreciate that people have different needs and encourage applicants and interviewees to let us know what arrangements they may prefer. If you have a disability and require any accommodation/s, during the recruitment process including application, please let us know in advance and we would be happy to assist.

We welcome feedback on our processes and how we can improve our accessibility regarding recruitment.

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