Senior Digital Content Designer

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Date: 20-Jan-2023

Location: Edinburgh, GB Macclesfield, GB

Company: Royal London Group

Job Title: Senior Digital Content Designer

Contract Type: Permanent

Location: Edinburgh or Alderley Park

Closing date: 2nd February 2023


At Royal London we believe your difference is our strength and our organisation benefits from the different perspectives that diversity brings. Studies have shown that people from under-represented groups are less likely to apply unless they meet every requirement. So, if you’re excited about this role but your past experience isn't a perfect fit with the job description, we encourage you to apply anyway as you may be the right candidate for this or other opportunities.


About the role

We are looking for a Senior Digital Content Designer to join our Digital Transformation team. This is an exciting opportunity to support the development of customer-centric digital content across digital projects led and supported by Digital Marketing under Brand & Marketing. You will provide strategic guidance, advice and insight and data-led support to business delivery areas across the group at all stages of the

process, from conception to delivery.


You will also support the development of great customer experience for our customers and build our brand in the digital environment through the

design of digital content that maximises customers’ engagement with our propositions by connecting our solutions with customer’s needs.


Key responsibilities

  • Design, create and iteratively improve high-quality user-centred content experiences and take responsibility for content quality and the effectiveness of digital content solutions for content projects supported by the team
  • Review and collaboratively work with other content designers and marketing experts
  • Contribute to the development and raise the profile of our multi-disciplinary digital content practice
  • Identify and build strong relationships with stakeholders across the organisation, understanding, influencing and collaborating with them to improve the quality of digital content and experiences




  • Excellent knowledge of user-centred content design practices
  • Excellent understanding of digital customer experiences and user experience design principles
  • Excellent collaboration skills
  • Strong knowledge of identifying user needs and mapping user journeys
  • Excellent copywriting and editing skills


What we offer

We've always been proud to reward our employees by offering a number of great benefits including:

  • A generous group pension scheme (up to 14% matching employer contribution)
  • 28 days annual leave plus bank holidays with the option to buy/sell up to 5 days
  • Annual company and performance based bonus
  • Life assurance (up to 8 x annual salary)
  • Enhanced parental leave policies
  • Private medical insurance
  • Employee Assistance Programme - Access 24/7 to confidential health, legal & financial advice

Full details can be found on our benefits page


About Royal London

Royal London is the largest mutual life insurance, pensions and investment company in the UK.  Since its foundation 160 years ago, Royal London has supported millions of people to protect and provide for themselves and their families.


At Royal London, our People Promise is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This promise has been at the heart of our approach to hybrid working, ensuing a balance of time working in our offices, supporting the culture of collaboration and inclusion and some working time from home, so we can all continue to benefit from the flexibility this brings. Our hybrid working approach is built around our mutual mindset, thinking about what is good for us as individuals (the ‘me’) and in the context of what is right for our customers, our colleagues and The Royal London group (the ‘we’). Together we belong- collaborate – learn and perform.


Our expectation is that colleagues working in hybrid roles will come into the office for 50% of their time, and the rest from home. We want to be as consistent as we can with our approach but we also appreciate some colleagues need adjustments based on personal circumstances. (e.g. to support a disability, or caring responsibility) and / or may wish to formally seek a flexible working pattern in line with our flexible working policy.


We appreciate the world of work continues to evolve and we will continue to listen to our colleagues views on this whilst ensuring our on-going approach is right for our business and customers.


We are an equal opportunities employer. We work hard to attract the best talent for our award-winning team. We believe that embracing difference makes us stronger. Our diverse people bring us different skills – whatever their educational background, disability, gender, age, sexual orientation, race, religion or belief.




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