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Marketing Automation Analyst

Date: 08-Jul-2019

Location: London, GB

Company: Royal London Group

Job title:                                    Marketing Automation Analyst

Location                                    London

Contract Type:                        Permanent

 

At Royal London we want to attract the best talent to help us achieve our vision of becoming the most trusted and recommended financial company in the UK.

We are the largest mutual life, pensions and Investment Company in the UK, with Group funds under management of £118.9 billion and latest ProfitShare pay out to members of £142 million.  Group businesses provide around 9.0 million policies and employ 3,976 people (figures as of 05 Feb 2019). 

 

The purpose of the role of the Marketing Automation Analyst  is to support and drive a multi-channel direct to consumer acquisition and retentions program aligned to the Consumer Division MTP and collaborating with key Group Function to drive business growth and efficiency. Working alongside Marketing Automation Manager to deliver Multi-Channel campaign capabilities in accordance to Medium Term Plan and Vision of the Division.

What will you be doing

  • Execute, maintain and optimise multi-channel campaigns use Royal London’s Marketing Automation Platform, Adobe Campaign.
  • Create design briefs for creative agencies with a view of constant improvements to Royal London email campaigns.
  • Accountable for producing in-depth reporting and analytics to make recommendations on next best actions.
  • Collaborate with Marketing stakeholders and channel owners to delivery optimal multi-channel marketing campaigns for all Consumer propositions and share best practices across the Royal London Group.
  • Demonstrate understanding and method to influence individual behaviours and engagement in a multi-channel environment to achieve right outcomes for consumers
  • Maintain relationships with group delivery teams as well as external technology partners, providing technical support to project delivery teams.
  • Accountable for minimizing risk and championing data governance/compliance.
  • Demonstrate good knowledge of CRM systems.
  • Understand complex data modelling.
  • Designing, delivering and executing full customer and prospect multi-channel journeys for acquisition and retention.
     
    What we’re looking for
     
  • Previous experience in building Multichannel D2C capabilities and experiences, for new business acquisition, retention and increasing LTV
  • Experience working (hands on/super user) of Adobe Campaign.
  • Experience managing email communications to prospects and customers. Demonstrating email optimisation techniques to drive continuous improvement to KPIs is essential.
  • Good knowledge of using CRM Platforms (Salesforce, Microsoft Dynamics).
  • Good understanding of systems integration via API and SFTP and understanding ETL (Extract Transfer Load) processes.
  • Understanding of operational delivery through marketing automation platform working alongside CRM, Sales and Servicing Channels, Data Analytics.
  • Previous experience in Direct to Consumer business within any industry.
  • Knowledge of HTML, CSS, JavaScript, XML, SQL coding used to develop responsive email templates and customise Royal London’s Marketing Automation Platform.
  • Data-driven, with strong analytical skills. Able to measure ROI, capturing and applying learning on an ongoing basis, ideally some knowledge of Google Analytics, MS Dynamics CRM, DoubleClick platforms.
     

    Skills that will help you in the role
  • Articulate in defining and designing campaign requirements/criteria to business needs
  • Meticulous attention to detail and quality assurance
  • Strong technical and analytical skills
  • Teamwork – support colleagues deliver multiple campaigns, share best practice and facilitate ideas
  • Good knowledge of CRM platforms a bonus  (usability and development)
  • Understanding of Marketing Cloud Services such as (A/B Testing, Tag Management, Analytics etc…), ideal but not essential
     
    What we offer
  • We've always been proud to reward employees by offering a number of benefits
    such as Pensions and Protection, Performance and role-related benefits, Lifestyle and Wellbeing 
  • Our culture comes from within, or to put it another way, it comes from our people. It’s what makes Royal London a great place to work.
  • Our People Promise is something we live up to every day. We know we can rely on you, and you can expect plenty from us in return.
  • Glassdoor have ranked as among the best places to work and this year we entered the top 10 

We are an equal opportunities employer. We work hard to attract the best talent for our award-winning team. We believe that embracing difference makes us stronger. Our diverse people bring us different skills – whatever their educational background, disability, gender, age, sexual orientation, race, religion or belief.

In fact, the first pillar of our People Promise is designed to make sure you 'work somewhere inclusive'. We want to live up to this promise; it’s good for our people and good for our customers too, because our workforce should reflect our communities.

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