Engagement Product Owner

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Date: 20-Jan-2023

Location: London, GB Macclesfield, GB Edinburgh, GB

Company: Royal London Group

Job Title: Engagement Product Owner

Contract Type: Permanent

Location: Edinburgh, Nether Alderley or London

Closing date: 5th February 2023


At Royal London we believe your difference is our strength and our organisation benefits from the different perspectives that diversity brings. Studies have shown that people from under-represented groups are less likely to apply unless they meet every requirement. So, if you’re excited about this role but your past experience isn't a perfect fit with the job description, we encourage you to apply anyway as you may be the right candidate for this or other opportunities.


About the role

We are looking for an Engagement Product Owner to join our Marketing Engagement Leadership team. This is an exciting opportunity to lead agile teams to deliver engagement experiences/ journeys that meet key customer & commercial outcomes.  Working closely with the Marketing & CX teams, you will shape specific target state experiences & journeys aligned to the business priorities.  You will also lead the creation of and then own and oversee a ‘portfolio’ of journeys and be accountable for their contribution in terms of customer impact and commercial KPI’s. 


To be successful you will be required to collaborate across the group and deliver through agile teams consisting of data, automation & engagement managers and consultants as well as other Brand & Marketing colleagues and wider SME’s as defined by the PO. 


Key responsibilities

  • Responsible for defining specific engagement strategies to meet a business challenge or opportunity or customer need
  • Define key outcomes and plan
  • Identify key process inputs - data requirements, channel mix, content
  • Lead the journey design methodology
  • Define the SME's required and lead an agile squad to deliver against outcomes
  • Responsible for adhering to the engagement design approach: methodology, tools & ways of working.
  • Once delivered identified BAU journey lead




  • Good grasp of the life & pensions industry & customer sets
  • Broad marketing experience
  • Knowledge of CRM, Marketing Automation & Marketing technology integrations
  • Track record of delivering journey-led automated comms
  • Proficiency in experience design methodology
  • Agile Marketing Experience
  • Grasp of core Marketing Data specialisms, tools & skillsets


What we offer

We've always been proud to reward our employees by offering a number of great benefits including:

  • A generous group pension scheme (up to 14% matching employer contribution)
  • 28 days annual leave plus bank holidays with the option to buy/sell up to 5 days
  • Annual company and performance based bonus
  • Life assurance (up to 8 x annual salary)
  • Enhanced parental leave policies
  • Private medical insurance
  • Employee Assistance Programme - Access 24/7 to confidential health, legal & financial advice

Full details can be found on our benefits page


About Royal London

Royal London is the largest mutual life insurance, pensions and investment company in the UK.  Since its foundation 160 years ago, Royal London has supported millions of people to protect and provide for themselves and their families.


At Royal London, our People Promise is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This promise has been at the heart of our approach to hybrid working, ensuing a balance of time working in our offices, supporting the culture of collaboration and inclusion and some working time from home, so we can all continue to benefit from the flexibility this brings. Our hybrid working approach is built around our mutual mindset, thinking about what is good for us as individuals (the ‘me’) and in the context of what is right for our customers, our colleagues and The Royal London group (the ‘we’). Together we belong- collaborate – learn and perform.


Our expectation is that colleagues working in hybrid roles will come into the office for 50% of their time, and the rest from home. We want to be as consistent as we can with our approach but we also appreciate some colleagues need adjustments based on personal circumstances. (e.g. to support a disability, or caring responsibility) and / or may wish to formally seek a flexible working pattern in line with our flexible working policy.


We appreciate the world of work continues to evolve and we will continue to listen to our colleagues views on this whilst ensuring our on-going approach is right for our business and customers


We are an equal opportunities employer. We work hard to attract the best talent for our award-winning team. We believe that embracing difference makes us stronger. Our diverse people bring us different skills – whatever their educational background, disability, gender, age, sexual orientation, race, religion or belief.


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