Marketing Manager (Employer)

Job Title: Marketing Manager (Employer)

Contract Type: Permanent

Location: London or Alderley Park

Working style: Hybrid 50% home/office based

Closing date: 24th October 2024

We are seeking an experienced Marketing Manager to join our Brand and Marketing team on a permanent basis. As a Marketing Manager, you will play a crucial role in shaping and delivering the marketing plan to support new business growth for workplace pensions. This is a dynamic and fast-paced role that requires a strategic mindset, exceptional communication skills, people and stakeholder management.

The ideal candidate will have a proven track record in performance-based acquisition marketing, including solid experience in managing multi-channel media and agencies.

This position reports into the Head of Employer Marketing and will be responsible for developing and executing marketing strategies to attract new employers and increase our market share. You will work closely with cross-functional teams to develop and implement acquisition campaigns based on insight, analysing market trends and data, and optimising marketing efforts to drive results.

If you would like to join the UK’s largest mutual life, pensions, and investment company, who were recently voted ‘Company of the Year’ by financial advisers then this could be the opportunity for you.

About the role

• Support development and manage delivery of the take-to-market strategy and plan to achieve Royal London’s employer acquisition objectives in the UK workplace market in line with business plan and the wider marketing strategy.
• Lead on measurement and reporting of stretch objectives, demonstrating a clear line of sight between marketing activity and commercial results, using data and insights to continuously test, learn and optimise marketing activity.
• Support the Head of Employer Marketing in providing marketing direction into the UK business, using data to demonstrate and articulate the effectiveness of Brand and Marketing contribution to the business plan.
• Collaborate with Distribution to develop and maintain pitch materials and other marketing deliverables required to win and onboard new schemes.
• Manage a team of marketing professionals, acting as an advocate and champion of marketing within the UK business.

About you

• Proven experience in performance-based acquisition marketing.
• Strong knowledge of marketing principles and proven track record in multi-channel media management.

• Analytical mindset with the ability to interpret data and make data-driven decisions.

• Proven experience as a marketing manager or similar role, preferably in the Financial Services or regulated industry.
• Proficiency in campaign management tools and marketing automation platforms.

About Royal London

We’re the UK’s largest mutual life, pensions, and investment company, offering protection, long-term savings and asset management products and services.   

Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve. 

We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance. You can see all our benefits here - Our Benefits  

Inclusion, diversity and belonging 

We’re an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.