A candidate's guide to Royal London

The feeling's mutual
Two colleagues talking and walking with hot drinks.

Why we’re different

We’re building a great place to work. And it’s all thanks to our Purpose, our strategy, our culture and our values.

Our Purpose shapes everything we do

We’re driven by our Purpose – ‘Protecting today, investing in tomorrow. Together we are mutually responsible’. It defines the impact we want to have and shapes what we do on behalf of our members and customers, intermediaries and the communities in which we operate. 

Our Purpose sets out the positive outcomes we want to achieve:

Helping build financial resilience.

We help build the financial resilience of customers and support those in wider society.

Playing our part in moving fairly to a sustainable world.

We continue to champion a 'just transition' to a low-carbon economy.

Strengthening the mutual choice for customers.

We will continue to be the leading advocate of mutuality in our sector.

Our strategy

We’re committed to our strategy of being ‘an insight-led, modern mutual growing sustainably by deepening customer relationships’.

Our strategy is informed by the trends that shape our customers’ changing needs. Through a clear strategy, driven by our Purpose, we focus on delivering good outcomes for members, customers and wider society.
Two colleagues walking and talking with hot drinks.

Culture is crucial

We believe culture drives behaviour. We’ve built a culture that reflects the underlying values of our organisation and influences the way we all work together. This means we each have an important role to play in supporting each other to deliver even better outcomes for our customers.

The experience our customers have not only determines whether they choose to stay with us – it determines our reputation and the reputation of our wider industry. Our culture comes from within, or to put it another way, it comes from us all.

And we couldn’t be more proud of it.

Read more on Glassdoor

Our shared values

To achieve our Purpose and deliver our strategy, we all need a shared understanding of where we're going, why we’re going there and how we’ll get there. Our values guide the way we work and the way we behave, and they’re a huge part of the journey we’re all on. 

We are Empowered. We are Trustworthy. We Collaborate. We Achieve. You’ll get to know these as our Spirit of Royal London values.

You can find out more about our Purpose and strategy at royallondon.com.